Store basics — products, variants and checkout

Your site can sell — physical goods, tickets, digital items — with a storefront at /shop and secure hosted checkout.

Connect payments (admin)

An admin opens the Store tab and connects Stripe — either a new Stripe account through the guided onboarding, or your existing account. Money goes straight to your Stripe account; card details never touch the site. The Store tab also holds tax and shipping rules, and who gets order notification emails.

Build the catalog

The Products tab is the catalog: name, description, photos, price, and stock. Draft with AI writes product copy from a short description (costs credits).

Products can have variants — up to three option axes like size and color — each with its own price override, SKU, stock count, and backorder setting. Regenerating variants after adding an option keeps the SKUs, prices and stock you already set.

Editors can create and edit products; activating one (putting it in front of visitors) is an admin action.

The storefront

Active products appear at /shop with a page per product, in one of several layout templates, with product structured data so they can appear in Google Shopping-style results. You can also feature products on any page with the product grid and featured product sections — they always show live prices and stock from the catalog.

Checkout is Stripe's hosted payment page: the visitor picks a variant, clicks buy, pays on Stripe, and lands back on your site. Sold-out variants refuse politely before any payment starts. Selling something listed elsewhere (say, Eventbrite)? A product can link out instead of selling directly.

Orders land in the Orders tab — managing orders picks up from there.