Analytics — first-party stats, GA4 and the cookie banner

You get two layers of analytics: one built in that needs no setup and sets no cookies, and optional Google/Meta tags if you want the full toolset.

Built-in first-party stats

The Analytics tab shows your traffic out of the box: visitors, page views, top pages, referrers, and a live view — measured server-side on your own site, with no cookies and nothing added to the page. The Dashboard tab summarizes the same numbers next to leads, subscribers and orders.

Google Analytics, Tag Manager, Meta Pixel

If you want GA4 reports, ad conversion tracking, or remarketing, open the Integrations tab and paste the ID — G-… for GA4, GTM-… for Tag Manager, or your Meta Pixel ID. That's the whole setup: each tag is wired in correctly, including the noscript fallbacks and security policy entries.

Tip: if you use Tag Manager, configure GA4 inside GTM rather than also pasting a G-… ID, so visits aren't counted twice.

The consent banner

EU-friendly consent is built in. With the banner enabled, tags run in Consent Mode v2: nothing personal is collected until the visitor accepts, and Google still receives modeled, cookieless signals from visitors who decline. The banner only appears when there's something to consent to; the built-in first-party stats never trigger it.

Google Search Console

An admin can connect your site's Search Console property to see search queries, clicks and top pages from Google beside your traffic card, and your sitemap is submitted automatically on publish. See SEO for the search side of the story.

Tags don't run in the editor's preview, so testing your site never pollutes your statistics.